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“2021 Central and Eastern Europe Treasures” competition kicks off in Ningbo
2021-10-12Text Size: A A A

Although it has been 4 months since the second China-CEEC Expo was closed, special goods from CEEC products permanent pavilion are still attracting people. In the afternoon of October 10th, Ningbo officially launched the “2021 Central and Eastern Europe Treasures” competition, which is also the annual “recommendation” celebration of Central and Eastern European goods.

It is learned that the event will highlight the cultural influence of the participating CEE products, aiming to tell the cultural stories of these products through in-depth excavation and interpretation of the culture and stories behind them, and incubate a number of CEE product brands with unique competitiveness and acceptance in the market through consumer guidance and market cultivation.

The event received more than 1,000 videos of the products. After the first round of selection, more than 100 products made it to the professional evaluation. These included some national treasures from Central and Eastern European countries, such as TESCOMA, the Czech national cookware brand, and AMY Children, a Polish baby product brand.

It is learned that this selection competition is based on short video display, with more emphasis on the younger audience, interesting content and market sales. At the same time, the product categories have also expanded from milk and wine to all aspects of life, and even popular movies and dramas are put into the application scenarios. For example, the Polish helmet at the exhibition comes from the upcoming movie “Flash Over”, signed by the leading actor Du Jiang and actress Tong Liya.

Over the years, the debut of Central and Eastern Europe treasures in Ningbo promotes their presence in people’s life. “Last year, Ningbo's imports from Central and Eastern Europe amounted to RMB 3.8 billion, 2.3 times more than in 2014. In the first seven months of this year, Ningbo’s imports to Central and Eastern European countries increased by 2.4 times, accounting for more than 4% of the country’s share,” Han Jun, deputy director of Ningbo Municipal Bureau of Commerce, said. He also added that although the expo is only held once a year, work concerning Central and Eastern Europe in Ningbo never stops. This event is to take practical action to accelerate the construction of Ningbo China-Central and Eastern European Countries Economic and Trade Cooperation Demonstration Zone, and further expand the influence of Central and Eastern European goods and the Chinese market, making Ningbo a preferred place for Central and Eastern European goods to enter the Chinese market, so that the China-CEEC Expo will never end.

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