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2018 Ningbo Shopping Festival is coming
2018-08-10Text Size: A A A

The 2018 Ningbo Shopping Festival will start on August 10. With the theme of “enjoying shopping in summer Ningbo” and a period of 17 days, the festival will involve three weekends. The opening ceremony of the festival will be held as the Wuyue Square of Zhenhai District, and the closing and awarding ceremony will be held at the Wanda Square of Yuyao County.  

This year’s shopping festival will consist 189 activities in four theme blocks for cultural activities, people’s livelihood activities, online-offline interaction, and business, banking, tourism, culture and sports interaction respectively, providing the multi-channel, multi-resource and multi-dimension shopping scenarios and experiences in summer for the local citizens.

Such interactive theme activities as the concerts, movie festivals, food festivals and auto cultural festivals will be held in different commercial bodies, besides the traditional fairs, parties, mahjong contests and matchmaking meetings. Meanwhile, the consumers may have a more diversified range of options, including the local goods, like the exhibitions of the agritainment items, B&Bs and farm produce of the nine towns or townships of the west Haishu District, and the overseas products, like the exhibitions of the goods from the Meishan Imported Goods Direct Selling Center and those from the 5S store of helicopters.    

The online-offline interaction has become a new sales testing field for the traditional shopping model. During the period from August 1 to 26, the Suning E-commerce has launched the online shopping festival of August 18 and the super group-shopping day of August 10. The online shopping festival activities will be held in Yinzhou District and Xiangshan County. In Yuyao County, the Wechat will launch the activities of 2nd season of “2018 our shopping coupons” and the “Wechat red packets for shopping”.

As the festival time coincides with the traditional Double Seventh Festival, more cultural elements will be involved. 81 activities out of the 189 are culture-themed ones.

At the Ningbo Things of Double Seventh Festival to be held on the Nantang Ancient Street, the traditional Ningbo Opera performance, the zheng concert and the traditional costume dances will be staged. The well-received Mahjoing Contest of the Moonlake Garden will launch a series of new games for the local people. The new Chinese-style essay exhibition will be held at the Century Oriental Plaza.

Some bands will perform at the shopping centers. During the shopping festival, the Modern Music Festival will be held at the 1844 Life Art Center; a street music festival will be staged at the Tianyi square on August 10; the Tianyi Square Electronic Music Festival will be held on August 26; and a cool music evening party will be held in the Drum Tower area on August 10.

The other cultural activities include the 3D lighting show of the Drum Tower area, which will show a lot of historic and cultural scenes of Ningbo on the walls of the tower; the Ningbo competition of cheongsam cultural ambassadors for the 2018 International Cheongsam Culture as well as the 1st TV Cheongsam Competition in Ningbo to be held at Ningbo Bonded Zone; and the “gateway to the world” art and cultural performances will be shown from August 10 to 26 at the Inshow City of Beilun District.

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