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1,317 Ningbo Enterprises Attends the 122nd Canton Fair
2017-10-17Text Size: A A A

The 122nd Canton Fair (China Import and Export Fair) opened on the morning of October 15th. It is said that 1,317 enterprises from Ningbo attended the fair, covering 3133 booths, of which 610 were in the first phase with 1390 booths. This is how Ningbo foreign trade enterprises give their supports to the fair.

"Established in 2011, our company is a typical small-and micro-sized enterprise. This is our fourth time to attend the Canton Fair. Although we are new in foreign trade, we have met some of our most important clients right at the fair,” said Mr. Zhang, manager of Ningbo Tianqing Electric Industry and Trade Co., Ltd. yesterday morning, “It was at the 2015 Autumn Canton Fair, the first Canton Fair we had attended, that a Russian client chose our products and placed an order.” Tianqing’s export volume continues to increase in recent years, and this year it is expected to achieve a double-digit growth compared with last year. And these achievements cannot be divorced from the fair’s contribution. 

When it comes to market segmentation, Ningbo’s well-experienced Canton Fair attendees voiced different opinions on this “bellwether” of global foreign trade.

Beilun Futuo Mechanical Tools Co., Ltd., a medium-sized enterprise, is widely recognized in the industry as the invisible industrial brush champion. The company started its Canton Fair journey in 1993, and never missed any session. “Canton Fair has been the main platform for us to develop our market.” said Meng Xiangzhen, deputy general manager of the company. He also expressed that the value of the traditional fair has been gradually transformed into brand display, emotional maintenance with customers and industry information exchanges from simply placing on-spot orders in recent years. And the evaluation of the fair is supposed to be made based on its long-term effects, its contribution to brand promotion in particular, rather than the number of orders.

While micro, small and medium-sized enterprises come to the front in virtue of the Canton Fair, such big enterprises as AUX, KEG and SAFEWELL also draw strength from it to further maintain their market shares. According to Leng Ling, president of AUX, the company’s total export volume of this year’s first nine months equaled the annual export volume of 2016. It is expected that this year the company would achieve 60% growth. And Shi Xinqian, senior manager of Ningbo Xinle Household Appliances Co., Ltd., said that Xinle has an annual export volume of 100 million US dollars, ranking third in the industry, merely after Midea and Haier.

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