Information from the city publicity department and the tourism administration that starting from next month a 15-second city promotion advertisement Experience Ningbo, a City of Culture and A Gateway to the World is to be shown on CCTV. It will be on till the end of May.
It’s learned that the advertisement will be shown on the program Morning News, News 30 Mins, China’s News, etc, for a total number of 480 times.
Specifically, it will be aired at Morning News at 7:25 and News 30 Mins at 12:25 and China’s News, etc.
It will be probably broadcast at the Phoenix TV of HK provided the funds are sufficient.
As a matter of fact, the publicity department started three projects to promote the city, to collect a slogan, to make an album and make a video film, in 2009.
With a year’s efforts, the slogan Shucang Guji, Gangtong Tianxia, literary, Ningbo, A City of Culture and A Gateway to the World, has been well received by the public. The promotional video film made by Zhou Bing, a producer of the CCTV, has been shown for many times in important occasions.
The video film runs 10 minutes. By use of stream of consciousness, it uses flashes of natural landscape, history and culture and city landscape to make people have a panoramic view of the city, feel the vitality and dynamism of the city.
To better promote Ningbo, the publicity department and the tourism administration has raised 10 million yuan from counties and districts. The 15-second promotional advertisement was made from the 10-min video film, which highlights the character of the city as a city of culture and a gateway to the world.