Xu Lihua, male, Han nationality, was born in 1963. He graduated from Southwest Jiaotong University in 1990. Xu holds a master's degree and is an engineer, and now he is the general manager of the Ningbo Bird Corporation Limited.

In the 1990s, Xu has been recognized for numerous science and technology awards. He was the winner of the 1994 Ningbo Municipal Award for Excellent Private Science and Technology Industrialists. The same year, he also was awarded the Top Ten Ningbo Municipal Science and Technology Models as well as the 4th State Award for Industrialists with Excellent Business Establishment. In 1997, he won the Excellent Zhejiang Provincial Invention Enterprises.

Xu Lihua founded Bird Corporation Limited, which was recognized by the State Ministry of Science & Technology and by Chinese Academy of Sciences, headquartered in Fenghua, Zhejiang Province.  Bird is listed on the stock market exchange in China. As one of the largest mobile phone companies, Bird produces primarily mobile phones, palm computers and system equipments.

Under the leadership of Xu Lihua, Bird has established five research centers in the city of Hangzhou, Chongqing and Ningbo, supported by a strong research team of 600 post PhDs, PhDs and masters.  Every year, Bird uses 6% of the revenue for developing the outstanding advanced technology mobile communication products.  In 2005, Bird first integrated the advanced technology to introduce the MP4 series of mobile phones, combining the entertainment technologies of cameras, videos, music playing and movies viewing functions, which are one more massive upgrade in design after the MP3 series.