| The Heyi Avenue is a place of luxury goods. But the fancy prices keep many people away. However, with the opening of the OUTLETS shopping mall in Jiangbei, common people can afford to buy some luxury goods.
OUTLETS literarily means an exit or a way out. In retail business it means a brand of a shopping center that sells luxury goods that are out of season, off-shelved, or short in size. It is also called “brand direct-marketing shopping center”, which is quite popular in the US and the EU.
The Ningbo OUTLETS Shopping Mall is located at the Beiyanqinseng Community of Jiangbei District. It has brands of GUCCI ,PRADA,ARMANI and others, offering most competitive prices. You can buy what you want here at a prices ranging from 90% off to 50% off.
“It is good to have a bit off. I can afford a reasonable price for a good brand”, says a customer.
Together with the opening of the Outlets shopping center, there is a large-scale lantern show in Jiangbei. It has 13 groups of lanterns, each consisting of 200 lanterns and 2500 strings of star lights. This is the largest lantern show ever in about 10 years in Ningbo. |