Chengming HE, is vice president of China Textile Entrepreneur Association, vice director of the council of China Home Textile Association, a member of the standing committee of Ningbo People’s Congress, and Chairman of the Board, and CEO of Veken Holding Group CO., Ltd.. He acquired a number of titles, including but not limited to the Chinese Enterprising Entrepreneur, the National Precursive Individual working for the breakthroughs in the textile sector, as well as the Zhejiang Top 10 Outstanding Young Entrepreneurs. Mr. He is dedicated to the structural adjustments of China’s textile enterprises and the upgrade of textile industry in China, and contributes to the successful completion of the second development of Ningbo textile industry.

In 1997, Mr. He was appointed as the CEO of the Ningbo Textile Holding Company. The textile industry took the lead in conducting the reform of the state owned enterprises initiated by the central government. Receiving the full support from the Ningbo Municipal Government, Ningbo Textile set the strategic goals to complete the reorganization in one year and to revitalize the enterprise in two years. On 18th may 1998, Veken Group was established. The reorganization of Ningbo Textile was featured by reducing the number of spindles. Through the means such as mergence, bankruptcy, and alignment, the producing factors of 23 subsidiaries were comprehensively integrated. In the year of reorganization, the sale revenues of Veken Group reached RMB 1.3 billion, and the profit was doubled compared with the corresponding period in the year before, respectively covering 55% of the total sales revenues and 76% of the total profit of the state owned textile enterprises within the whole Ningbo city. As a result, Veken Group became the leader of the textile industry in Ningbo. The successful reorganization of Veken Group, renowned as the ‘Veken Mode’, was highly recognized by the State Economic & Trade Commission and the National Textile Bureau, and was reported by the CCTV news and by the People’s Daily on the front pages.

In May 2002, the entirely new modern corporate system was established through Veken’s ownership reform. As a result, the new capital structure was formed that contains the capitals from plural stakeholders but is comparatively dominated by the state owned capitals, and inspired Veken’s operators and elite staff to greater efforts. The sale revenues of the year 2002 reached RMB 3.134 billion with the annual profit of RMB 161 million.

In order to meet the requirements for the development desired by a modern enterprise, in May 2004, Veken Holding Group adopted the corporate structure in which the parent company holds the control of its subsidiaries, applied a management system with three layers including the holding group, industrial sectors, and the manufacturing and operating enterprises. The daily operation and management activities of its industrial sectors are conducted according to the management theory of being professionalized and large scale, consistent with the sharing management principle, and under the effective supervision and controls implemented on the basis of Veken’s property rights upon its subsidiaries. Furthermore, Veken is looking for the market strategic partners worldwide, and has set up overseas branches and purchased the shares of other companies in Europe, Japan, Hong Kong, USA, Togo, Mexico, Benin, and other countries and regions, and has established the links for trade and cooperation with over 130 countries or regions all over the world. Veken capitalizes on the marketing capacity and sale channels of these foreign companies and establishes the international marketing web system around the ‘Veken’ products.

In China, Veken has constructed industrial parks with the total area of over 2 million square meters in Shanghai, Zhejiang, Jiangsu, Jiangxi, Anhui, and etc, introduced the most advanced spinning, dyeing, and setting equipments in the world, and attained the most complete production chain in the textile industry from R&D, spinning, weaving, dyeing, setting to sewing. Veken owns the largest thread manufacturing base in Asia, the largest raschel cotton blanket manufacturing base in China, the largest wide-width jacquard manufacturing base in China, the most advanced ultra-wide dyeing manufacturing base in China, the most advanced electrically heated blanket manufacturing base in China, the high-grade fine combing, and dyed yarn manufacturing base, the high-grade tencel clothing fabric manufacturing base, the high-grade knitwear manufacturing base, and other featured manufacturing bases. Moreover, Veken has established 23 distribution branches, and nearly 3,000 outlets in China, has set up the self-operating, joint boutiques, and specific showcases in the middle or large cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Nanjin, Xian, and Ningbo, holds good cooperative relationship with the international supermarkets including Metro, Wal-Mart, and is gradually forming a marketing system characterized by self-branding.

Veken owns ‘Veken Hometextile’ and other brands, recognized as the Chinese Famous Brand and the National Investigation-Free Products. Furthermore, ‘Veken’ and ‘Dunhuang’ are the renowned exporting brands strongly supported and promoted by the Ministry of Commerceof People’s Republic of China in a row of seven years. Veken entirely holds the Japanese KOYO, the Italian GIOVEKENI, the Danish V18, and other renowned brands in the sectors of home textile and garments.

In 2005, the sale revenues of Veken group reached RMB 6.95 billion, with the total profit of RMB 211 million and export income of 600 million USD. Veken Group has been being an internationalized industrial Group with high efficiency that focuses on the textile industry, and integrates the development of trade, real estate, energy, and investment sectors. Veken ranked among the China Top 500 enterprises and the China Top 100 Exporting enterprises in several consecutive years, and was positioned No. 76 among the China Top 500 most valuable Brands. Veken is now one of the most influential enterprises in China.